Axa has combined the servicing of its financial advice brands in a move to continue the strategic expansion of its financial planning businesses.
"Fundamentally what we're saying to the market is we've got a proposition virtually for every adviser in Australia," Charter and Axa Financial Planning national manager Paul Williams said.
"So if you look at all of the brands including iPac, Genesys, Jigsaw, Charter, and Axa Financial Planning and whether you're salaried, employed, wanting to exit the industry, wanting to acquire a business, wanting to start up your own business, wanting to move from a parraplanning role to an adviser role, we've got a solution for you."
Axa has set itself growth targets to rise adviser numbers across the Axa Financial Planning, Charter, Genesys, and Jigsaw from 1652 as at December last year, to 1800 by 2012.
"There will now also be a lot more sharing behind the scenes among these groups. An example of that would be the recent federal budget," Williams said.
"Previously iPac would have their technical team working overnight, Genesys would be the same, and Charter and Axa would be the same all producing independent communication."
Under the new initiative, the teams will be brought together to provide a single service to clients, he said.
"But each brand will still have its own flavour and its own differentiator in the market."
Axa will officially go to market with the new initiative on 24 June.
