The merger of AMP and Axa Asia Pacific is unlikely to prompt financial planner exits, as both groups believe they have a solid value proposition, the companies said.
"Our planner proposition has never been better. We are pleased with the demand for advice we are seeing and we are seeing a number of planner practices and planners join AMP from our competitors," an AMP spokeswoman said.
"Our focus is on delivering a great value proposition to all our planners, that's why they will stay with us."
The spokeswoman said the combination of the two businesses would create "significant and valuable multi-brand options in the advice market".
"We see significant value in Axa's multi-brand planner models and we want to work with planners to fully understand the different value propositions in each of the models, and what we can do to support their growth," she said.
As well as agreeing to the multi-brand strategy, AMP is also looking at ways it can provide further value to Axa's planner models.
Commenting on the speculation the merger could spark departures, an Axa spokesperson said: "We understand that speculation can be disruptive, but we are focused on delivering service to advisers to run their practices as efficiently as possible.
"Axa provides a full range of well-regarded services to advisers and we do not see this changing, in fact we are confident that advisers will continue to join our network this year.
"AMP has already stated a desire to see a multi-branded distribution network of advisers, so we don't see any significant change in this regard."
He said no integration planning would occur until the merger transaction was completed.
The comments came in response to claims by Paragem Dealer Services that there had been a spike in the number of Axa and AMP advisers thinking about quitting the firms to set up breakaway groups.
Axa Asia Pacific shareholders are expected to vote on the proposed merger in March.
