The Association of Independently Owned Financial Planners (AIOFP) has struck a deal with Asgard to provide its members with a new private label solution through the eWrap platform.
Asgard head Craig Lawrenson said AIOFP had appointed the BT-owned platform to its product relationship business, Personal Choice Management (PCM).
Under the arrangement, Asgard will be operator/administrator working in partnership with an independent trustee.
"Partnering with AIOFP/PCM is a significant proof point of the strength of the Asgard offering, which includes market-leading functionality across all super, pension, investment and insurance needs," Lawrenson said.
"Bringing this partnership to fruition really highlighted the strength of the Asgard service offering. This spans our entrenched service-oriented ethos; a state-based distribution structure that aligns the team directly to their advisers; and a strong pipeline of new product development."
AIOFP executive director Peter Johnston said PCM would provide the association's advisers with a product that delivered significant price, menu and flexibility benefits to both their business and their clients.
"We're particularly pleased with their commitment to ongoing investment in the platform, which is something we see as crucial for our advisers and their clients in this period of rapid regulatory and market change," Johnston said.
The AIOFP membership is made up of 140 dealer groups and 2000 advisers.
