Investorfirst is in discussions with superannuation administrators over potential acquisition opportunities.
Investorfirst chief executive Darren Pettiona said the listed financial services firm is in talks with a number of groups but declined to identify them.
"It's an area we are actively pursuing," Pettiona said.
"The growth we see is in the self-managed superannuation fund (SMSF) space. At the moment it's a tad fragmented .so it's really about looking for some strategic acquisitions in that area which are synergistic with the HUB24 business."
He said Investorfirst intends to make a number of small, add-on acquisitions that it can streamline and make more efficient.
"The custody model for SMSF is definitely more efficient and it fits in with being able to bring that cost of administration down," Pettiona said.
"If we find businesses that actually fit within the model, and that's what we're trying to do, it makes a lot of sense for us."
Pettiona took over the reins as Investorfirst chief in October last year following the firm's $20 million purchase of investment platform and administration provider HUB24.
HUB24 provides unitised and non-unitised investment services to financial planning groups, including Sentry and Matrix, and self-managed super trustees.
Investorfirst chairman Otto Buttula had returned to the role of company chief in June last year following the departure of former E*Trade chief Brett Spork.
