The AMP Horizons Financial Planning Academy may consider restructuring its 10 week course as part of a move to target professional women.
Horizons managing director Tim Steele said the business intends to run a series of focus groups to ascertain whether altering its course would make it more attractive to female candidates.
"We're proposing to run a focus group in Sydney and Melbourne as a starting point and we're going to go out to the AMP network," Steele said.
"We will ask them to nominate appropriate women to participate in the focus groups to get their insights and thoughts and from there we will shape the proposition."
Data from the Horizons Career Changer program intakes found 73 per cent of graduates are male with 27 per cent female.
Steele said Horizons is committed to increasing the number of female financial planners in the industry.
"We've had enough evidence through the experience that we've had in recruiting over the past three and a half years to know we need to attract more females," he said.
"I think if you're serious as a profession you can't be appealing to such a small fraction of women to join the profession. For us we've got to get to a point as the pendulum has swung in other professions such as accounting and legal where 50 per cent of people entering the profession are females.
Steele said the idea of potentially restructuring the course was in the development stage with the company yet to finalise any question of costs associated with making such a change.
"The question is not unimportant in looking at the scalability and sustainability of the Horizons model. However I think what will be more important is determining whether we need to think about restructuring the 10 weeks to make it attractive to professional women," he said.
"We're not looking to short change anyone by just coming up with a cut down version of (the course.)"
