New Zealand-based portfolio management firm Sharesight is looking to gain traction among self-directed equity investors and self-managed superannuation fund (SMSF) members with its online share portfolio management system.
As part of this process the organisation has recruited former Morningstar Australasia chief executive Andrew Bird as executive director.
"Sharesight is an investor-centric service founded on the principle of creating a better way to administer stock portfolios and dramatically cut costs by harnessing smart technology. Andrew's background leading highly-regarded financial services companies in Australia fits well with this guiding principle," Sharesight founder Tony Ryburn said.
"The Sharesight board and investors look forward to Andrew's input as we bring our unique software as a service offer to the attention of a larger number of share market investors in Australia and abroad."
Bird's appointment also heralded a second round investment in the firm from a group headed by Sharesight's new executive director.
In regard to his appointment, Bird said the company's ability to provide a service that combined low cost with new technology and high functionality impressed him.
"I have felt for a long time there was a need for a high-quality, highly functional portfolio administration tool that is cost effective for SMSF and self-directed investors," he said.
"The Sharesight tool really hits the mark: it provides accurate and detailed performance information, automates most of the paperwork involved in a portfolio and provides easy to use income and CGT (capital gains tax) reporting."
