The combined Snowball Financial Group and Shadforth Financial Group entity may look to expand into the self-managed superannuation (SMSF) and low-cost platform and portfolio segments as it affirms itself as a client-led business.
Earlier this week, Shadforth shareholders accepted the Snowball offer, with more than 90 per cent of votes in favour of the merger.
Snowball managing director Tony Macdonald said the next step in the merger process was to integrate the "best of the businesses".
"We've taken quite a disciplined project-oriented approach around best advice integration and around best implementation and that includes things like our core adviser technology, what and how we deliver to the advisers," Macdonald said.
"We want to make sure we have a very simple operating model that picks up on the best of what we do, but most particularly we're looking to make sure that is local client facing so that the advisers are very much client facing, but it's backed by a very strong central infrastructure."
He said the new look Snowball/Shadforth group intended to be "client led, not so much product led".
"Obviously we now have a number of client segments, which is primarily the high net worth and mass affluent . but if you are client led, it also means you are willing to provide a range of solutions to the particular client segments and that includes both in relation to their financial [position] but also in many cases their desire as to how they relate to their adviser," he said.
"So you would expect to see us involved from SMSFs to low-cost platforms with lower-cost portfolios. We will organise ourselves so we can deliver best-of-breed across that spectrum."
