The IQ Group Benchmarking digital and mobile services study surveyed the top 50 retail, industry and public sector superannuation funds and revealed the “limits of digital readiness” of the super industry.
“While many funds are in a firm position to take online service delivery to the next level, others have been slower to adapt to the new digital landscape and may need to undertake a technological ‘leap frog’ to keep pace with the latest digital and consumer trends,” said the study.
While ever fund has a website, only 36 per cent of the top 50 funds have a “mobile-optimised” site, according to IQ Group.
“Mobile-optimised sites are built specifically for smartphone and tablet navigation,and are designed for quick loading. Mobile functionality includes tap-to-call, tap-to-email, and does not require left-to-right scrolling or pinch-and-zoom functionality,” according to the study.
Only 14 per cent of superannuation funds have a member ‘app’, and two per cent have a digital membership card.
“Just over half the funds (54 per cent) offer member online sign-up facilities and even less (42 per cent) for employer online sign-up,” said the study.
Thirty-eight per cent of the top 50 funds have a Facebook page; 38 per cent have a YouTube channel and 36 per cent have a Twitter account, according to IQ Group.
