Ms Loane, who has been the director of media and public affairs at Coca-Cola Amatil for the past eight years, will take up the top role at the lobby group on 8 December.
The FSC announced in July that Mr Brogden will assume the role of chief executive of the Australian Institute of Company Directors in January 2015.
Along with her role at Coca-Cola Amatil, Ms Loane is also a director of the Waratahs Rugby P/L and SCEGGS Darlinghurst, the deputy chair of the Committee for Sydney, governor of the Cerebral Palsy Research Foundation and a member of the Salvation Army’s Media Advisory Board.
FSC chairman Greg Cooper said: “Sally brings a strong background in media and corporate reputation to the FSC.”
“Her skills and experience will be critical as financial services moves from an era of the most significant changes in regulation and legislation in its history to its next phase of being an export and growth industry for Australia,” Mr Cooper said.
For her part, Ms Loane said "financial services is the engine room of the Australian economy".
“As Australia’s largest industry – larger than mining and manufacturing – financial services is integral to Australia’s economic growth. There is tremendous scope to cement financial services as an industry in its own right,” she said.
“Building trust and confidence in financial services will be a significant focus for the immediate future of the industry,” Ms Loane said.
“My initial mandate will be to focus on three key areas for the future of financial services," she said.
“The first will be to establish a platform for Australia to develop a retirement outcomes policy. This is critical as Australians are living longer and need to ensure they can live comfortably in retirement,” Ms Loane said.
“The second, to ensure financial services has a voice of influence in the debate on the tax and federation white papers − an area which is well overdue for reform,” she said.
“And the third is to contribute to Australia’s future economic growth through building the right regulatory architecture so Australian can develop a significant presence in the Asian Region,” she said.
Ms Loane was a broadcaster and journalist before entering the corporate sector.
