According to a Hub24 statement, the new functionality will not only support the direct market, but also the increasing number of clients who wish to be more active in managing their accounts.
Hub24 managing director Andrew Alcock said: "We are increasingly finding advisers are seeking more collaborative approaches to service their clients."
"This capability that allows investors to directly transact will support advisers to modify their service proposition based on individual client needs or approaches for different client segments.
"It actively supports advisers and licensees who wish to develop scaled advice offerings," Mr Alcock said.
The new functionality will allow industry participants and new entrants to make Hub24's platform available to self-directed investors, the statement said.
"We are continuing to find new ways to support advisers and adapt to the changing landscape.
"The exciting part is that we are able to grow so rapidly whilst also developing new features due to the calibre of our team, our underlying technology and our comprehensive investment administration expertise," Mr Alcock said.
