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WisdomTree signs Asia distribution deal

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US ETF provider WisdomTree has expanded to Asia, announcing a partnership with Hong Kong-based investment firm Premia Partners.

WisdomTree, an exchange-traded product sponsor and asset manager headquartered in New York, has entered into an agreement with Hong Kong-based Premia Partners.

The agreement will see the two firms provide smart beta ETFs in specific Asian countries, excluding Japan.

WisdomTree head of global distribution Kurt MacAlpine said, "As ETF adoption increases throughout the Asia-Pacific region, we are pleased to work with Premia Partners in this important market to further broaden our footprint and expand awareness among Asia ex-Japan's institutional investors."

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"WisdomTree's global expansion is a critical part of our growth strategy, and this new relationship complements our existing business in Japan."

Premia Partners manager partner Rebecca Chua said, "Last October, in collaboration with CSI and Caixin Rayliant, we launched the first multi-factor China A-shares smart beta ETFs for bedrock and new economy exposure.

"With this relationship with WisdomTree, we look forward to leveraging on their smart beta innovator DNA to bring differentiated ETF solutions to our investors."